Social Media Marketing for Promoting SMBs

/  June 05, 2016


Social media marketing, a form of online marketing, primarily covers activities involving social sharing of content, videos and images for marketing and advertising purposes. When it comes to promoting your business, social media is one of the most powerful tools available nowadays.

However, most content marketers fail to truly maximize its potential. Simply broadcasting advertisements on Twitter and Facebook is not going to attract or engage followers. Generating a lot more traffic from social media for your precious content requires time, effort and an understanding of these platforms, which can be tough to tackle for any business, especially for the smaller ones on short budgets.

So as you begin developing your own social media marketing expert plan, remember to focus on the following:

1.    Quality v/s quantity: Instead of trying to go viral, SMBs should aim for acquiring loyal followers, even if the numbers are not large. It’s better to have a limited number of followers who read, share and talk about your content with their respective audiences than thousands of connections who disappear after connecting with you the first time. Once you've established connections with followers, you can start dropping in offers to turn social media activity into online and offline sales. You can even personalize offers to specific connections in a hyper-targeted manner.

2.   Virtual world v/s real world: You should think of social media relationships as real-life relationships; it takes time to build strong bonds. You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you. Further, as an SMB with limited resources, it makes more sense to invest consistently small amounts of time over a longer period than putting all your efforts into one huge online campaign.

3.     Quality of content: If you publish amazing, quality content which really makes a difference to your audience, you can successfully build ‘quality followers’, who will share your content with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your promotions opens new entry points for search engines like Google and search engine optimization through keywords. These entry points then go on to grow to hundreds or thousands of more potential ways for people to find you online.

4.  Conversion v/s conversations: If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

5.   Active v/s interactive: If you publish your content and then disappear, you lose your credibility even before you’ve built it. Be active, available and accessible! This means that you need to consistently publish content and participate in conversations. Moreover, you can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about relevant content published by others.  Post things like quizzes or polls to engage followers. You could also use social media to run a live Q&A or a competition. Be interactive!

Hope these social media marketing tips are able to provide alternatives to hiring a social media marketing agency and enable you to 'personalize' yourself as the voice of your business online.


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